Studio A.U.M.A
Cosmology of the Digital Image
INTRODUCTION
› INTRODUCTION
"Every image is born from an invisible structure. Every structure is born from a way of thinking."
The research developed by Studio A.U.M.A emerges from the artistic trajectory of Alexandre Pontara, shaped through the exploration of multiple creative disciplines. Its origins lie in a lifelong interest in cinema, literature, and writing, experiences that fostered a lasting engagement with image, narrative, and symbolic construction.
This interest later found expression in theatre, dramaturgy, and performance, opening a field of inquiry into presence, space, and the relationship between word, body, and image. The encounter with audiovisual media naturally expanded this path, leading to the visual arts, design, and digital technologies, understood not as an end in themselves, but as new possibilities for artistic creation and experimentation.
Design has always occupied a central place within this trajectory, reflecting a deep affinity for visual organization, composition, and structure. Technology, in turn, became an intuitive extension of the creative process, evolving into a field of investigation where image, information, and language continuously intersect.
Over time, Studio A.U.M.A established itself as the space where these investigations converge. More than an artistic signature, it has become a research laboratory dedicated to exploring the relationships between image, language, memory, technology, and contemporary artistic practice.
Rather than investigating the digital realm itself, this research seeks to understand how images, structures, systems, and processes of construction generate meaning. Each work emerges from the interplay of thought, form, and language, revealing that distinct artistic media can unfold the same underlying investigation.
This ongoing journey is informed by cinema, literature, theatre, design, and the visual arts, understood not as isolated disciplines but as complementary ways of thinking about artistic creation. Every project developed by Studio A.U.M.A represents a new expression of this continuous research, in which diverse media and artistic languages converge toward a shared investigation into the experience of the image.
